A lot of the same tactics that B2C brands are using in order to maximise reach and results from their social media also applies to B2B brands. So if you are looking to improve your social media marketing in 2020 and you are a B2B business, then it is worth accessing and implementing some of these core B2C methods.

In this article, we look at the best ways B2B organisations are generating great results on social media and you will notice that many of these techniques are the same as those being used by B2Cs.

1. User-generated content. Studies have shown that 90% of customers believe UGC has more influence over their purchasing decisions than anything else, including email campaigns and or even search engine results. It is much more trusted than traditional direct advertising.

2. Industry influencers. A much higher ROI is reported from industry influencers, than other more traditional forms of digital marketing.

3. Discounts or giveaways. These are the two most attractive and enticing rewards for customers. A loyalty program or customer discount will account for a much higher customer attraction rate.

4. Trending topics. Make sure you like, mention and share trending content. Aligning your posts with these topics will increase your reach to those B2B customers who are active on social media.

5. Video content. Make sure you produce video content as these accounts for a whopping 1200% more shares than images or text alone.

Following these 5 simple steps should yield results and see your social media marketing campaign flourish for 2020.