White Hat Policy
Our white hat policy is the foundation of all product innovation. Before we develop any new product, or change anything, we always ask ourselves the same question, is this white hat? If the answer is yes, then we continue. We have thousands of clients under management and have never had any client penalised by any search engine.
Link exposure
We have developed a unique link exposure strategy. This is totally white hat and replaces link building. We essentially just advertise your site to the webmasters of relevant websites. It is then up to these webmasters as to whether they build the link or not. That choice is a crucial element in making it totally white hat.
What about our other products?
In terms of social, all likes and follows from our Like to Follow product are from other real people or companies and are therefore totally white hat and extremely beneficial.
Do we fend against the threat of a negative SEO campaign?
Yes, we do. Our unique negative SEO system checks for dramatic increases and decreases in your back links, Facebook likes and Twitter followers making sure that if your site comes under attack, we recognise the signs early and fend against any drop in ranking. Your off-site health is our number 1 priority.
See Matt Cutts, the head of Google’s Web spam team talking about SEO
We use techniques developed over years with the emphasis on assisting the search engines to find your website and appreciate it's relevance, which is a technique fully endorsed by Google themselves.
