Knowledge base > Exclusive articles > Sunday, 29 October 2017
Trail content explained
Introduction
Content is king
Since the last round of updates by Google more emphasis has been placed on content. Although there is no doubt that back links are still very important they must now be complemented with good quality content, or as we like to call it trail content. We have been advising all clients to add trail content within their first and quarterly reports for about the last 2 years but we are seeing very positive results for clients that did it previously.
What is trail content?
A virtual depth of knowledge
Trail content is a way of creating pages of text based information for each of your search terms with a link to each one of these pages from your home page. It creates the perception of depth of content to the search engines and therefore importance your relevance score...
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